How to Attract Gen Z Brides to Your Jewellery Business

These days, one of your biggest clients is women getting married. Whether they’re walking into your brick-and-mortar store to try on the perfect earrings to match the wedding ring the second they put it on or going through your online catalogue searching for matching friendship bracelets for the bridesmaids to wear on the big day, they’re always willing to spend a little extra for jewellery that other clients might wait to buy for another day. Business is always going well during the wedding season–but now you’ve met a challenge: the brides of Generation Z.

 Also known as the “always on, on demand” generation, the youngest generation in America is now entering their early 20s–which means that the oldest of them are starting to get married. But how do you attract them to your jewellery business, when they’re so careful about how they spend their money? Here’s how:

 1 Be real

 Gen Zers, according to, are “more risk averse than their predecessors… They’re a savvy bunch with realistic expectations and a no-nonsense approach.” They’re the kind of generation that goes straight to smoking Juul e-cigarettes because of the reviews they’ve read online and the studies they’ve researched about how much healthier that is than regular cigarettes.  They’re not going to buy something because they’ve seen an ad for it–in fact, 69 percent of them think ads are disruptive, so writing an ad isn’t going to work.

 Instead, you’ll want to provide them with real, honest information about your jewellery. For example, if you’re only using lab-made diamonds now, instead of those sold through the blood diamond trade, write a blog post about why this is an important ethical choice to you. If there’s a new design you’re selling, explain why you love it–and include as many pictures and information about it as possible, so that they can complete their research.

 2 Tell a story–and tell it on social media

 According to mediakix, instead of traditional advertisements, what Gen Zers prefer in the marketing world are “authenticity and realistic narrative in advertisements. This is evidenced by Generation Z’s preference for influencer marketing. 63 percent of Generation Z would prefer to see social media influencers in advertisements where only 37 percent of Generation Z would prefer celebrities.” They relate a huge amount to movies like The Social Network and People You May Know–because they spend so much time online, where they catch up on their friends’ stories (and influencers’ stories) on platforms like Snapchat and Instagram.

 So if you can get in touch with an influencer, pay them or give them some free merch in exchange for reviewing your product, you’ll get lots of new interest from Gen Z brides. You’ll want to post often on your blog, telling stories about your business–for example, a video of how a necklace is made, from start to finish–and sharing on all relevant social media platforms. Use the story features of Snapchat and Instagram, and consider buying some ad space from popular Instagram accounts that Gen Zers are already following.

 3 Make it about the experience

 Considering how much attention this generation requires, focusing on the actual experience of your product–and not the product itself–is going to make a huge difference in your marketing efforts. According to Deep Patel, entrepreneur and bestselling author, “Gen Zers are the first generation that has never known life without easy Internet access…they recognize the value of their attention. They don’t sit through ads. They don’t give heavily sponsored content the time of day. What they’re looking for is value.” If you’re a brick-and-mortar store, consider inviting Gen Z brides for free tests of your jewellery, and even creating faux-diamonds for jewellery they can take home to model with the dresses they’ve got there.

 If you’re an online jewellery store, this might be more of a challenge–but luckily, technological advancements make this easier. After all,’s got a list of 40 t-shirt mockup templates for online stores that want to show how their clothing would look like on a model, even when they don’t have the money to hire one. Consider creating an app, using a service like AppyPie, where customers can take a selfie and “try on” your jewellery digitally.

 4 The customer’s always right

 Especially when it comes to Gen Z, the customer is most definitely always right. According to, “This group understands that they are teens (young). But, they believe that they are armed with more power (and intelligence) [than] their older siblings and parents… Which means they expect you to treat them like they are 30 and not 20. Customer experience is everything to this generation.”

 It’s no surprise, then, that customer service interactions over Twitter increased 250 percent from 2015 to 2017–we’re all so connected that we’re expecting customer service to be a 24/7 affair. So take your customers seriously, reply immediately, and consider using chatbots so you can always answer queries.

 As you can see, by following these strategies, you’re sure to get some Gen Z brides rushing to buy jewellery from your business.

 What strategies are you most excited to use to attract Gen Z brides to your jewellery business?

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Get Volume and Style with Short Layered Hairstyles

Layers are almost like magic if you have unruly hair or fine tresses. These days, there are so many trendy layered looks, there is something to make everyone look fantastic. These short layered hairstyles are low-maintenance and all-around stylish. Go for something romantic and soft, or a cut with an intriguing, mysterious look.

Get tremendous dimension and texture with these short layered hairstyles. Plus, trending highlights, lowlights and color add even more to your look. You’ll be ready for anything with one of these amazing styles.

Short Layered Hairstyles

Stylish Volume with Short Layered Hairstyles

  1. TexturedLayeredBob

If you have thick hair and have been looking for something to tame those locks, look no further. Textured layers reduce the volume of your hair and shape them into a lovely style. Go with or without bangs to show the world your personality.

  1. Medium-LengthBobwithHighlights

Get the best of both worlds with one of these short layered haircuts. Keep your length on the side for versatile styling options. Some shorter side-swept bangs give you a face-framing effect. And add a few highlights for an even more unique style.

  1. BlondeLayers

Have you ever wondered why so many blondes have tons of volume? Turns out that the lighter color adds volume to fine hair. So opt for some layers and texture when you looking at short layered haircuts. Then get a stunning blonde color to give you that bounce you’ve been looking for.

  1. NeatAsymmetricalBob

Bobs are one of the most popular short layered haircuts around. And the sharp asymmetrical version gives your fine hair some much-needed volume. Wispy bangs turn your style into a fashion plate, and a little color adds some more dimension to your locks.

  1. LayeredBack

Add some extra interest to your hair with layers in back too. That extra volume in back gives short layered haircuts a rounded, classic look. Short layered haircuts are super low maintenance. And you will love the compliments too.

  1. TexturedOmbre

This beautiful technique is gorgeous on short layered haircuts. Lighter on top with darker ends gives you that deep dimension you have been looking for. With eye-catching color and short textured style, you will get the attention of the room when you walk in.

  1. ShoulderLengthLayers

Try shoulder length layers for some real volume.  Longer layers give you volume on top and thinner manageable ends. Plus, a little color makes short layered haircuts pop with excitement. Sogoahead. Indulge!

  1. LongLayeredBangs

Remember that you can get your bangs layered too. Bangs bring out your eyes. And longer, layered side-swept bangs frame your face for an incredible look. Get some new eye makeup if you really want to make an impression since these bangs draw attention to your eyes.

Short Layered Hairstyles 2

New Jersey – Entertainment Center On The East Coast

Are you heading to NJ for a business trip? Or simply you are just searching for a local town to check out for a quick periods from function and everyday stress? Together with your budget at heart, we certainly believe New Jersey is certainly a great and affordable local holiday spot that you will most definitely appreciate with or without needing bus rental.

New Jersey is normally a favorite tourist destination due to the wide amount of attractions like museums, lighthouses and various other historically significant landmarks. Nevertheless, there is even more to NJ than just that. Additionally it is called an entertainment hub due to the multitude of casinos, theaters, world-famous cafes and restaurants possessed and run by well-known chefs and cooks not to mention, many people come right here merely for the purchasing. You can get branded stuff at inexpensive prices during product sales and campaigns…prices of the branded stuff are occasionally only half of everything you will get overseas. No question the town continues to draw bus rental NJ clients from all walks of lifestyle all year round, irrespective of time of the entire year.

Since it is often said, an excellent casino isn’t built on gambling alone. You wish the spa, the resort, the pool, the world class facilities, the restaurants, the seaside and the night lifestyle along with it as well. For this, you will need to utilize a bus rental NJ vehicle rental program and head to a location like Harrah’s Holiday resort in Atlantic warranty you that you will not want to keep it. As it pertains time to have a break from all of the fun at the poker tables, the spa and pool beckons you invitingly.

Another fun move to make when you are in a break in NJ is golfing. It issues not really whether you are aware of the game, is an expert or can be an amateur. The view of the yard is intoxicating since it is. Atlantic Town Country Club may be the number one course in the town for a good reason. There is absolutely no membership included and in case you are there to play for a time, you purchase the could it be. No hidden costs, no annual renewal fees. We’ve had our bus rental NJ clients who are newbies getting addicted to golf after playing as of this golf course.

The Showboat in Atlantic Town is another main attraction here. The party can be on, everyday, 24/7 and it’s been named among the top entertainment choices in the globe. This Mardi Gras Internet casino offers a lot more than poker and roulettes. There exists a spa, a resort with a magnificent view of the seashores and shoreline and a rooftop pool.

We sincerely wish that you’ll have a splashing great time if you are here in NJ.

How To Be More Productive

One of the most pressing issue in modern times is that of productivity. Many jobs require that you constantly be productive, or that you, at the very least, produce as much as you can. Whether it’s for personal growth, or for your job, being productive is incredibly important to us as human beings. Not only do we have many temptations in front of us daily when we’re working in the form of media, the internet, and more, but it’s difficult to focus and train your mind to stay focused when you need to the most. Here are the top tips for staying and being more productive everyday.

The first, and maybe the most valuable lesson when it comes to productivity  is to make sure that  you’re getting adequate sleep and exercise. By making sure that you have enough sleep and exercise, although you will have less time in the day to work, you will be more productive and get more things done while you are working. This is important to remember because if you’re someone who wants to focus on what they want out of life, it’s a great way to make sure that you’re taking care of your mind and body. Not only will more rest and exercise be better for your body, making you have to take less sick days, and feel less tired, but you’ll also feel better and happier while you are being productive.

Another way to be more productive is to set up a schedule for yourself and stick to it. When it comes to scheduling things, you will be more productive the more detailed you are in your schedule. There are many great apps that you can download onto your smartphone that help with this, but it’s also a good idea to keep a physical journal or agenda that has what you need in it. A popular activity for productivity that is gaining popularity is the  bullet journal. This is where people make their own journals and customize it to fit their own personal lives. There are many different formats that you can choose from when it comes to bullet journalling, but whatever the case, having a pen and paper and having to sit down and write down everything that you need to do will help you remember and plan out your ideas. It’s also a good idea to journal as well. When you journal in the mornings or before you get to work, not only will you be getting more ideas on paper that can help in the future, but this can also help with clearing out the things that are going  through our minds that distracts us from working.

When it comes to being productive, it’s also a good idea to make sure that you understand the importance of the tasks that you’re doing and organize them within a hierarchy. Always tackle your most important tasks first, and these can be harder to motivate yourself to do, and you can end up putting them off for longer periods of time. When it comes to the things lower down on the list, or things that are easy but time consuming, consider delegating that work to other people. For example, getting your checks and more from Deluxe  For Business is a great way to take stress of your shoulders and have more time for more important work.

Make Your Business More Discoverable

Local business listings mean that one can promote one’s business to local customers, who are often the most profitable and loyal customers. This idea stems from the age-old concept of advertising in the classified section of the local newspaper or yellow pages.


Increase Visibility

Most small business owners agree that being found on local search applications and directories is important but only about half of these business owners admit to updating their information on these listings as they have not made the time or effort to update their information. Clearly, small and local businesses face a major challenge when it comes to getting listed locally.

Read on for a few tips that will help you make the most out of your local business listings.

The increase in websites that are compatible with mobile phones has made consumers more tech savvy and proactive when searching for a local business. It is not surprising then that four out of five consumers in the United States now make use of search engines to find a local business. It is important to list your business in as many business directories as possible. Each business directory can be considered as a seperate market-place. The online market-place can be compared to a real world market-place – the more markets you sell your products in, the better your chances of being noticed. Think about it, chain stores usually open stores in every mall or city.

Search Engine Optimization (SEO)

Why should a providing the right information matter? Put simply accurate and consistent information, makes it easier for customers to find you. To get the best out of search engine optimization, make use of the NAP+W formula:

N – Name

A – Address

P – Phone Number

W -Website

Search engines use the NAP formula to verify the existence of a business. In order for the search engine to validate the presence of your local business, it must confirm that the information provided is correct.

So, for example, if your business name is Sheri’s Chocolate Treats, and you accidentally type Sheris’ Chocolate Treats – placing the apostrophe after the last S instead of before the last S then the business will be listed incorrectly. There are plenty of “cupcake” boutiques in New York City? And there is certainly no shortage of “Financial Services” institutions in Manhattan.

There are plenty of “cupcake” boutiques in New York City? And there is certainly no shortage of “Financial Services” institutions in Manhattan. In order for a business to be authentic, it has to have all three of these elements of crucial information – name, address, and phone – and they all have to correspond on every listing.

When verifying the NAP for your business ask yourself the following information:

  • Has your business ever changed names?
  • Has your business ever changed locations?
  • Have you ever the changed the contact number of your business?

Whether or not you answer “yes” to any of these questions, you should check out some of the local SEO citations and make sure that they are accurate and consistent. Below is an example of a local listing on a search engine.

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